Worry-Free Cleaning Starts Here — Why Transparency Matters More Than Trendy Buzzwords
💭 Clean Isn’t a Trend — It’s a Trust
“Non-toxic.” “Eco-friendly.” “Natural.”
You’ve seen all these terms on store shelves — but what do they really mean?
Many brands throw around comforting language without showing proof. At Better Than Clean, we think differently. We believe clean should be measurable, transparent, and verified — not a guessing game. Because worry-free cleaning starts when you know exactly what’s inside your bottle.
🧠 The Problem with Buzzwords
Terms like green, natural, or eco-safe aren’t regulated. That means a product can contain allergens, synthetic fragrances, or harsh preservatives — and still claim to be “gentle.”
Here’s what often hides behind the label:
- Fragrance blends → can contain 100+ undisclosed ingredients
- Preservatives like MI/BIT → known skin irritants
- Petrochemical surfactants → effective but harsh and non-biodegradable
- Green dyes & essential oils → “natural” doesn’t mean safe for all users
It’s no wonder sensitive consumers and parents are reading ingredient lists like nutrition labels.
🌿 The Better Than Clean Standard: Radical Transparency
Our commitment is simple: if it’s not safe enough for sensitive homes, it’s not in our formula.
Every Better Than Clean product discloses every ingredient — no marketing masks, no hidden fragrance blends.
Each product is:
✅ Fragrance-Free Certified
✅ EPA Safer Choice Approved
✅ EWG “A” Rated
✅ USDA Biobased (97%-100%)
✅ Dermatologist-Tested, Hypoallergenic & Non-Toxic
That’s how we back up “worry-free cleaning” — with verifiable science and full transparency.
🧴 The Science Behind Peace of Mind
Co-founder Dr. Greg van Buskirk, a career scientist formerly at Clorox, built BTC after seeing how consumers were forced to choose between harsh formulas and ineffective “eco” products. His goal: prove that safer can still mean stronger.
The result is a line that performs as well as national brands — with zero irritants, zero greenwashing, and zero compromises.
🌸 Why Transparency Wins Every Time
Transparency isn’t just good ethics — it’s good science. When customers know what’s inside, they can make informed choices for their families, their homes, and the planet.
We don’t expect blind trust — we earn it, one certified ingredient at a time.
💚 Clean Without the Guesswork
Worry-free cleaning means never wondering if your “safe” product is actually safe.
It means trust you can feel — and air you can breathe.
👉 Explore our Worry-Free Collection and see why clear labels make for cleaner homes.
Better to Know. Better Than Clean.™
