OUR SCIENCE
The science matters, especially for the sensitive among us.
And because we believe in products with no disclaimers, here’s the low-down behind ours.
Our cleaner process
We took a closer look at plant-based ingredients that “everyone uses,” and found out that during the manufacturing process they can introduce low (but significant enough) levels of toxicants, like benzene derivatives. These harmful residues often end up in the cleaning product, which may cause irritation for sensitive people. We decided to do it the right way.
Safe Surfactants
Natural cleaning products rely on powerful surfactants, and we care a great deal about the way we process ours. We thoroughly examine what catalysts are used in their formulations, and what trace chemicals can be excluded.
Careful Processing
Ethanol is an effective, plant-based solvent. When we uae it as an ingredient, we make sure it is safely manufactured. eliminating even the smallest levels of hazardous toxicants like methanol or isopropanol.
Exceptional Hygiene
By introducing high levels of hygiene and special manufacturing aids, we are able to use a less aggressive preservation system that ensures no “nasties” before packaging.
Our key ingredients
WATER
Solvent-Reverse Osmosis Water
Dissolves ingredients as well as soils, and stains. Reverse Osmosis helps filter out bacteria and mold.
CAS# 7732-18-5
ALKYL (C10-16) glycosides
Surfactant - Plant-based
Emulsifies oils and water, making stain and soil removal easier. Derived from coconut and corn.
CAS# 110615-47-9
ETHANOL
Solvent - Plant-based
Dissolves ingredients, as well as soils and stains. Derived from corn.
CAS# 110615-47-9
POTASSIUM COCOATE
Surfactant - Plant-based
Dissolves ingredients as well as soils, and stains. Derived from coconut.
CAS# 61789-30-8
POTASSIUM CARBONATE
Buffer - Plant-based
Helps adjust pH to maximize grease and oil removal.
CAS# 584-08-7
POTASSIUM CITRATE
Chelator - Plant-based
Eliminates water hardness and other ions that interfere with cleaning. Obtained through fermentation of sugars which may include sugars from corn
CAS# 6100-05-6
Only good molecules invited
We supply pure water during the manufacturing process through the use of reverse osmosis.
None of our ingredients exceed California’s strict limits for use of VOCs (Volatile Organic Compounds.
We select molecules with a higher molecular weight (long carbon chains) that don’t trigger sensitivities.
Any allergends present in our fragranced products are held to a minimum and are part of the natural extracts, like natural citrus oils.
Fragrance Free
100% Plant-Based
100% Bio-based
Safe for Sensitive Skin
MADE IN THE USA
TOUGH ON GREASE
Kid & Pet Friendly
Fragrance Free
100% Plant-Based
100% Bio-based
Safe for Sensitive Skin
MADE IN THE USA
TOUGH ON GREASE
Kid & Pet Friendly
We are driven to bring joy back into people's homes. To bring a quality of life that's been missing, sometimes for their entire life. One where they can have a clean house and preserve their lifestyle without toxic side effects like itching, wheezing and migraines.
Better Than Clean. strives to be known as the safest cleaning product on the market, for people and pets, that is also undeniably effective.
We want to empower our customers.
To be confident, to be comfortable, to be Better Than Clean.
Our expert scientist Dr. Greg, with 30+ years experience at Clorox, dedicated eight years to researching common cleaning ingredients at a molecular level and found that even those that were 100% bio-based still carried contaminants. So he took an entirely new approach - starting with a clean toolbox of ingredients to create cleaners that would be safe for everyone, especially those with sensitivities that can’t tolerate any contaminants or harsh chemicals. Finally, we would all be able to get first-world cleaning using plant-based products!
We took a closer look at plant-based ingredients that “everyone uses,” and found out that during the manufacturing process they can introduce low (but significant enough) levels of toxicants, like benzene derivatives. These harmful residues often end up in the cleaning product, which may cause irritation for sensitive people.
We decided to do it the right way.
Eight years in the making, welcome to Better Thank Clean.
our people
Our Origin Story
A cleaning revolution sparked by science - and one scientist's belief that we could do better.
Better Than Clean. was born from a deep respect for science and the scientist behind it: Dr. Greg, an expert chemist with 30+ years at Clorox under his belt. He led innovation on products used in millions of homes, but he always knew there was a better way to clean: one that didn't sacrifice health, sustainability, or peformance.
After decades of watching the cleaning industry make tradeoffs between efficacy and safety, Greg decided to challenge the status quo. He envisioned products that were grounded in real science, stripped of unnecessary toxins, and powerful enough to handle real life spills, stains, toddler chaos, dog paw prints and all.
That's where Better Than Clean. began, not in a boardroom, but in the lab.
We're not here to greenwash. We're here to set a new standard. With every formula created, we're combining decades of chemistry expertise with a commitment to clean that's smarter, safer, and just plain better.
Better for people. Better for pets. Better for the planet.
So yes, our name is bold. But we've got the science - and the story - to back it up.
"Sensitive, to me, has both inward and outward aspects. The fragility of a quality life is something I have contemplated over the years. Empathy for the suffering and sensitivities of others had a profound impact on how I chose the ingredients for our product formulas." - Dr. Greg
