OUR SCIENCE

The science matters, especially for the sensitive among us.

And because we believe in products with no disclaimers, here’s the low-down behind ours.

Our cleaner process

We took a closer look at plant-based ingredients that “everyone uses,” and found out that during the manufacturing process they can introduce low (but significant enough) levels of toxicants, like benzene derivatives. These harmful residues often end up in the cleaning product, which may cause irritation for sensitive people.

We decided to do it the right way.

Safe Surfactants

Safe Surfactants

Natural cleaning products rely on powerful surfactants, and we care a great deal about the way we process ours. We thoroughly examine what catalysts are used in their formulations, and what trace chemicals can be excluded.

Careful Processing

Careful Processing

Ethanol is an effective, plant-based solvent. When we uae it as an ingredient, we make sure it is safely manufactured. eliminating even the smallest levels of hazardous toxicants like methanol or isopropanol.

Exceptional Hygiene

Exceptional Hygiene

By introducing high levels of hygiene and special manufacturing aids, we are able to use a less aggressive preservation system that ensures no “nasties” before packaging.

Our key ingredients

WATER

Solvent-Reverse Osmosis Water

Dissolves ingredients as well as soils, and stains. Reverse Osmosis helps filter out bacteria and mold.

CAS# 7732-18-5

ALKYL (C10-16) glycosides

Surfactant - Plant-based

Emulsifies oils and water, making stain and soil removal easier. Derived from coconut and corn.

CAS# 110615-47-9

ETHANOL

Solvent - Plant-based

Dissolves ingredients, as well as soils and stains. Derived from corn.

CAS# 110615-47-9

POTASSIUM COCOATE

Surfactant - Plant-based

Dissolves ingredients as well as soils, and stains. Derived from coconut.

CAS# 61789-30-8

POTASSIUM CARBONATE

Buffer - Plant-based

Helps adjust pH to maximize grease and oil removal.

CAS# 584-08-7

POTASSIUM CITRATE

Chelator - Plant-based

Eliminates water hardness and other ions that interfere with cleaning. Obtained through fermentation of sugars which may include sugars from corn

CAS# 6100-05-6

Only good molecules invited

We supply pure water during the manufacturing process through the use of reverse osmosis.

None of our ingredients exceed California’s strict limits for use of VOCs (Volatile Organic Compounds.

We select molecules with a higher molecular weight (long carbon chains) that don’t trigger sensitivities.

Any allergends present in our fragranced products are held to a minimum and are part of the natural extracts, like natural citrus oils.

Fragrance Free

100% Plant-Based

100% Bio-based

Safe for Sensitive Skin

MADE IN THE USA

TOUGH ON GREASE

Kid & Pet Friendly

Fragrance Free

100% Plant-Based

100% Bio-based

Safe for Sensitive Skin

MADE IN THE USA

TOUGH ON GREASE

Kid & Pet Friendly

OUR MISSION
Safe for the most sensitive skin

We are driven to bring joy back into people's homes. To bring a quality of life that's been missing, sometimes for their entire life. One where they can have a clean house and preserve their lifestyle without toxic side effects like itching, wheezing and migraines.

Better Than Clean. strives to be known as the safest cleaning product on the market, for people and pets, that is also undeniably effective.
We want to empower our customers.


To be confident, to be comfortable, to be Better Than Clean.

our mission our mission
OUR STORY
Starting over from the so-called 'safe'

Our expert scientist Dr. Greg, with 30+ years experience at Clorox, dedicated eight years to researching common cleaning ingredients at a molecular level and found that even those that were 100% bio-based still carried contaminants. So he took an entirely new approach - starting with a clean toolbox of ingredients to create cleaners that would be safe for everyone, especially those with sensitivities that can’t tolerate any contaminants or harsh chemicals. Finally, we would all be able to get first-world cleaning using plant-based products!

our story our story
OUR PRODUCTS
Our Cleaner Process

We took a closer look at plant-based ingredients that “everyone uses,” and found out that during the manufacturing process they can introduce low (but significant enough) levels of toxicants, like benzene derivatives. These harmful residues often end up in the cleaning product, which may cause irritation for sensitive people.
We decided to do it the right way.

Eight years in the making, welcome to Better Thank Clean.

our products our products

OUR PEOPLE

Our Sensitive Team

With roots in New Zealand and a team across the United States, people are at the core of everything we do. We believe everyone’s voice matters equally, that it should be valued and truly heard. Every day, we listen and learn from each other and the sensitive community we serve. We continue to push boundaries with innovation and purity of formulations, all while holding our values of respect, transparency, integrity, and making a difference at the forefront of everything we do.

Stuart Chrisp

Stuart Chrisp

Co-Founder, Director

Grant Leach

Grant Leach

Co-Founder, Director

Gregory van Buskirk, Ph.D.

Gregory van Buskirk, Ph.D.

Co-Founder, Chief Science

Sensitive, to me, has both inward and outward aspects. The fragility of a quality life is something I have contemplated over the years. Empathy for the suffering and sensitivities of others had a profound impact on how I chose the ingredients for our product formulas. 

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